Our Story

Vermillion was born from summer nights and an inability to retain personal possessions after a few proseccos.

Vermillion was established with a simple goal – to develop practical, reasonably priced, high-impact accessories.

Something that could take you from boardroom to beach to bar, possessions intact.

Something that celebrates and supports women chasing adventure.  

What's in a Name

Vermillion: A brilliant red or scarlet
We believe in encouraging everyone to be bold, energetic and adventurous. When naming our brand and products, two things came to mind – the colour red and the women who have paved the way before us.

While we can’t name them all, we can honour a small contingent of them. Our product names are inspired by some of the most influential, tenacious women to reign in rock and metal… because what boosts the mood quicker than fierce fashion and a killer soundtrack.

We're for Hustlers

There are two types of people in this world, hustlers and everyone else. When we say hustler, we don’t mean someone shady. We mean someone who has ambition and aspirations, who despises the status quo, who knows what they want and are willing to make short term sacrifices to get it.

We’re for the woman who takes fuel from her critics, the woman who is willing to try despite the risk of failing, the woman who speaks her mind. The bold women of action. 

Vermillion is the second business for co-founder Rachel Huber, following on from the launch of her successful marketing agency bare.consulting in 2015.